B.B.A. (Part-II) 206 Markting Management

Class : B.B.A. (Part-II) Max. Marks : 70
Subject         : Markting Management Time               : 3 Hrs
Paper : 206

Section A : - All ten questions are compulsory. Each questions is to be attempted in 50 words. Each question carries 2 marks.

Section B : - Attempt any three questions. Each question is to be attempted in 500 words. Each question carries 10 marks.
Section C :-  One question case study is compulsory and carries 20 marks.

Section A

1. Define marketing

2. Define marketing planning.

3. What do you mean by consumer behaviour ?

4. What is marketing mix.

5. What is product ?

6. What is product development ?

7. Define brand.

8. Define trade mark.

9. What is product planning.

10. What is product Identification.

Section B

1. What is marketing concept ? Explain the nature of marketing concept.

2. Define marketing segmentation , on what basis market  segmentation by product develepment ? Explain  ?

3. What do you understand by product development ?Explain the process of product development.

4. What is Brand ? Explain characteristics of good brand.

5. What do you understand by product life cycle ? Describe the different stlages of product life cycle.

Section C

1. Define PLC with diagram, also define PLC strategy.